Accounting influencers are reshaping the way we learn about finance and accounting. According to a report by Statista, the global e-learning market, which includes accounting education, is expected to reach over $370 billion by 2026, reflecting the growing demand for accessible financial knowledge.
These influencers, through platforms like YouTube, Instagram, and TikTok, simplify complex topics and provide real-time advice, attracting millions of followers. With millions of views on educational content and a consistent rise in followers, they play a crucial role in transforming accounting education.
Influencers in this space not only educate individuals but also help businesses and professionals stay updated on accounting trends, tax laws, and best practices. Their influence is proof of how digital content is revolutionizing traditional accounting education, making it more engaging, practical, and accessible for both students and professionals alike.
Best Accounting Influencers:
Barry Melancon, CPA, CGMA
Role: CEO of the American Institute of CPAs (AICPA) and CEO of the Association of International Certified Professional Accountants.
Why Follow: He shares insights on the future of accounting, technology, and the profession.
LinkedIn: Barry Melancon
Jody Padar, CPA, MST
Role: CEO and Principal at New Vision CPA Group, known as the “Queen of the Cloud.”
Why Follow: She’s a leader in cloud accounting, automation, and tax innovation.
LinkedIn: Jody Padar
Twitter: Jody Padar
Shayna Chapman, CPA
Role: Founder of Shaynaco LLC and The Sustainable Accounting Movement.
Why Follow: She focuses on sustainability in accounting and empowering women in the profession.
LinkedIn: Shayna Chapman
Twitter: Shayna Chapman
Blake Oliver, CPA
Role: Founder of Earmark CPE and host of the Cloud Accounting Podcast.
Why Follow: He’s an expert in cloud accounting, technology, and the future of the profession.
LinkedIn: Blake Oliver
Twitter: Blake Oliver
Heather Smith
Role: Author and expert in accounting software like Xero and QuickBooks.
Why Follow: She provides practical advice on accounting tools and processes.
LinkedIn: Heather Smith
Twitter: Heather Smith
Amanda Aguillard, CPA
Role: Founder of Elefant and a leader in cloud-based accounting solutions.
Why Follow: She’s a pioneer in virtual accounting firms and technology adoption.
LinkedIn: Amanda Aguillard
Twitter: Amanda Aguillard
Mark Koziel, CPA, CGMA
Role: President and CEO of the Allinial Global Association.
Why Follow: He shares insights on firm management, leadership, and the future of accounting.
LinkedIn: Mark Koziel
Twitter: Mark Koziel
Ron Baker, CPA
Role: Founder of VeraSage Institute and author of The Firm of the Future.
Why Follow: He’s a thought leader on value pricing and transforming accounting firms.
LinkedIn: Ron Baker
Twitter: Ron Baker
Amy Vetter, CPA, CITP, CGMA
Role: CEO of The B3 Method Institute and a keynote speaker on accounting technology.
Why Follow: She focuses on mindfulness, technology, and work-life balance in accounting.
LinkedIn: Amy Vetter
Twitter: Amy Vetter
Jason Staats, CPA
Role: Founder of Realize and a leader in tax strategy and accounting automation.
Why Follow: He shares practical tips on tax planning and technology for accountants.
LinkedIn: Jason Staats
Twitter: Jason Staats
Carlos Lopez
Role: Founder of LedgerGurus and expert in e-commerce accounting.
Why Follow: He shares insights on e-commerce accounting and scaling businesses.
LinkedIn: Carlos Lopez
Adi Kaimowitz
Role: Founder of Accounting High and a leader in accounting education.
Why Follow: She focuses on empowering the next generation of accountants.
Twitter: Adi Kaimowitz
Dawn Brolin, CPA, CFE
Role: CEO of Powerful Accounting and author of The Designated Motivator.
Why Follow: She’s a motivational speaker and expert in fraud prevention.
LinkedIn: Dawn Brolin
Twitter: Dawn Brolin
Garrett Wagner, CPA, CITP
Role: Founder of C3 Evolution Group and expert in accounting technology.
Why Follow: He shares insights on tech trends and firm efficiency.
LinkedIn: Garrett Wagner
Twitter: Garrett Wagner
Geni Whitehouse, CPA, CITP
Role: Founder of Even a Nerd Can Be Heard and a thought leader in accounting communication.
Why Follow: She focuses on storytelling and communication skills for accountants.
LinkedIn: Geni Whitehouse
Twitter: Geni Whitehouse