Asian Food Influencers are revolutionizing the culinary world by celebrating the rich and diverse flavors of Asian cuisine while bridging cultural gaps through food.
These creators use platforms like Instagram, YouTube, and TikTok to share authentic recipes, restaurant reviews, and cooking tips, inspiring millions to explore dishes from regions like Japan, India, Thailand, and beyond.
According to a 2023 report by Tastewise, interest in Asian cuisine has grown by 42% over the past year, reflecting its increasing global popularity.
From street food to gourmet creations, Asian Food Influencers highlight the artistry and heritage behind each dish, fostering appreciation and curiosity among their followers.
Their content not only entertains but also educates, making them key players in the global food community.
Top Asian food influencers to follow:
Jessica Woo (@sulheejessica)
Jessica Woo, known as the “Bento Box Queen,” creates intricate and visually stunning bento box lunches inspired by her Korean, Chinese, and Hawaiian heritage. She shares these creative meals with her three daughters, often including thoughtful messages of love and encouragement. Her rose-shaped dumpling box for Valentine’s Day garnered over 20 million views on TikTok.
Instagram: @sulheejessica
TikTok: @sulheejessica
Priyanka Naik (@chefpriyanka)
Priyanka Naik is a self-taught chef specializing in Indian vegan cuisine, rooted in her vegetarian upbringing. She is a television personality, columnist, and author of “The Modern Tiffin.” Priyanka co-hosts “TODAY Table” on Peacock TV and has been featured on various platforms, including the Kelly Clarkson Show and Forbes. Her favorite dish is Pav Bhaji, a Mumbai street food made of smashed spicy masala veggies served on a toasted pav.
Instagram: @chefpriyanka
Lisa Nguyen (@its.lisanguyen)
Lisa Nguyen is a Vietnamese-American food creator based in Kansas City, MO, with a YouTube following of over 4.4 million subscribers. She combines her passion for food, videography, and narration to create captivating content, including her 30-day ramen challenge and spice tolerance challenges. Lisa also highlights family-owned businesses, sharing their stories and dishes. Her AAPI video series features 31 Asian-American creators from around the U.S.
Instagram: @its.lisanguyen
YouTube: Lisa Nguyen
Tinger Hseih (@dashofting)
Tinger Hseih is a Taiwanese-American content creator behind “Dash of Ting,” sharing healthy global-inspired cuisines, travel tips, and cultural insights. She has hosted shows and collaborated with platforms like Google, Peacock TV, and Thrillist. A favorite Taiwanese dish of hers is tomato and egg stir-fry, made with easily accessible ingredients.
Instagram: @dashofting
YouTube: Dash of Ting
Maggie Zhu (@omnivorescookbook)
Maggie Zhu is the creator behind “Omnivore’s Cookbook,” focusing on modern Chinese cooking. Born and raised in Beijing, she now shares authentic Chinese recipes with a modern twist, making them accessible to home cooks. Her blog offers detailed instructions and cooking tips.
Instagram: @omnivorescookbook
Website: Omnivore’s Cookbook
Chitra Agrawal (@chitra)
Chitra Agrawal is the author of “Vibrant India” and founder of Brooklyn Delhi, offering Indian condiments. She shares South Indian recipes passed down through her family, focusing on vegetarian dishes. Her content includes cooking classes and traditional recipes with a contemporary touch.
Instagram: @chitra
Here are six additional Asian food influencers to follow, each offering unique culinary insights and inspirations:
Mark Wiens (@migrationology)
Mark Wiens is a renowned food vlogger who travels extensively to explore and document diverse culinary traditions, with a particular focus on Asian street food. His engaging videos and detailed blog posts provide viewers with an immersive experience of local flavors and cultures.
Instagram: @migrationology
YouTube: Mark Wiens
Samantha Lee (@leesamantha)
Samantha Lee is a Malaysian food artist celebrated for her whimsical and creative food presentations. She transforms everyday meals into delightful artworks, making food appealing to both children and adults.
Instagram: @leesamantha
Maangchi (Emily Kim) (@maangchi)
Maangchi, born Emily Kim, is a Korean-American food influencer known for her authentic Korean recipes. Her YouTube channel offers comprehensive tutorials, making Korean cooking accessible to a global audience.
Instagram: @maangchi
YouTube: Maangchi
WoonHeng Chia (@woon.heng)
WoonHeng Chia inspires her audience to adopt a plant-based lifestyle by sharing delectable Asian vegan recipes. Her step-by-step guides and vibrant photography make plant-based cooking inviting and straightforward.
Instagram: @woon.heng
Vivian Aronson (@cookingbomb)
Vivian Aronson, also known as “CookingBomb,” shares her passion for Chinese cuisine through engaging videos and recipes. Born in Sichuan, China, she brings authentic flavors to her dishes, making traditional Chinese cooking approachable for home cooks.
Instagram: @cookingbomb
YouTube: CookingBomb Vivian Aronson
Lisa Lin (@hellolisalin)
Lisa Lin is a food blogger who focuses on healthy Asian-inspired recipes. Through her platform, “Healthy Nibbles and Bits,” she offers nutritious and flavorful dishes, often incorporating her cultural heritage into her cooking.
Instagram: @hellolisalin
Website: Healthy Nibbles and Bits
These influencers provide a rich array of Asian culinary content, from traditional recipes to modern interpretations, catering to diverse tastes and dietary preferences.